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Comparing ATS Costs vs. Benefits: Making a Data-Driven Business Case

Al Sabah |MyNextHire | December 04, 2024

For HR and Talent Acquisition leaders, the decision to invest in an Applicant Tracking System (ATS) often hinges on comparing its costs with its potential benefits. Choosing the right ATS is about more than just selecting a software package—it’s about aligning with organizational needs, streamlining hiring workflows, and generating real returns on investment.

Let’s explore the advantages of an applicant tracking system and dive into a data-driven comparison of ATS costs vs. benefits. We’ll also look at recent examples to highlight how organizations have justified their ATS investments by focusing on both immediate gains and long-term impact.

Understanding the Costs of Applicant Tracking Systems

The cost of an applicant tracking system varies widely based on factors like features, integrations, user count, and the complexity of the hiring process. Generally, ATS pricing falls into three categories:

  1. Monthly Subscription Costs : Common in cloud-based solutions, subscription pricing often scales with the number of users or job postings. For example, Workable’s subscription-based ATS is priced at approximately $99/month per user for smaller teams, with costs rising for enterprise solutions (Workable, 2023).
  2. Monthly Subscription Costs : Some ATS providers charge a one-time licensing fee, which can range from $5,000 to $100,000 depending on the company’s size and customization requirements. Greenhouse, a well-known ATS, offers licensing models that scale with the organization’s hiring needs.
  3. Implementation and Training Costs:While many cloud-based solutions have lower upfront fees, initial implementation, data migration, and team training can add to the overall applicant tracking system price comparison Implementation costs can be significant for large companies, ranging from $10,000 to $50,000.

A study by HR.com reveals that companies save 15-25% on recruiting costs within the first year after implementing an ATS, highlighting the potential to quickly recoup upfront expenses.

Comparing ATS Benefits Against Their Costs

Investing in an ATS isn’t just about reducing manual tasks—it’s about maximizing recruitment efficiency, attracting top talent, and supporting broader HR goals. Here’s a breakdown of the benefits of applicant tracking systems that can justify their costs.


  1. 1. Faster Hiring Process

    The average hiring process in the U.S. takes approximately 24 days (Glassdoor, 2023). Delays can lead to lost productivity, frustrated hiring managers, and increased competition for top candidates. An ATS helps streamline tasks such as job posting, resume screening, and interview scheduling, allowing HR teams to cut down time-to-hire.

    Case Study:

    Global finance firm Goldman Sachs invested in a cloud-based ATS to address delays in filling high-demand roles. Within six months, their time-to-hire decreased by 30%, leading to quicker productivity gains in key departments (HR Executive, 2023). By automating resume screening and interview coordination, Goldman Sachs was able to reduce bottlenecks, resulting in a more efficient recruitment process.

    ROI Insight:

    A reduction in time-to-hire allows organizations to prevent costly productivity gaps, increasing overall efficiency. For companies with high turnover or seasonal hiring needs, these time savings can offset ATS costs in a matter of months


  2. 2. Improved Candidate Quality and Job Fit

    A modern ATS with AI-powered candidate matching helps recruiters focus on candidates who align with the company’s culture, skills, and long-term goals. Matching capabilities also allow for consistent hiring standards, ensuring high-quality hires across different teams

    Example:

    According to LinkedIn, 80% of talent professionals believe that better ATS features directly improve candidate quality (LinkedIn Global Recruiting Trends, 2023). By implementing smart filtering tools, retail giant Target managed to enhance candidate quality, resulting in a 25% increase in retention rates for new hires.

    ROI Insight:

    Improved quality of hire lowers turnover costs, reduces time spent on rehiring, and enhances team performance. By selecting candidates who better match the job requirements, organizations can save on training costs and improve retention, directly benefiting the bottom line.


  3. 3. Reduced Recruitment Costs Through Automation

    A modern ATS with AI-powered candidate matching helps recruiters focus on candidates who align with the company’s culture, skills, and long-term goals. Matching capabilities also allow for consistent hiring standards, ensuring high-quality hires across different teams

    Case Study:

    H&M automated over 80% of its candidate sourcing and resume screening tasks using an AI-driven ATS, reducing their cost-per-hire by 27% (HR Tech Weekly, 2023). For a company with high hiring volume, this reduction translated into considerable annual savings and reduced recruiter burnout.

    ROI Insight:

    Reduced recruitment costs have a ripple effect across HR, freeing up budget to invest in strategic initiatives like talent development and employee engagement. In addition to immediate cost savings, automation enhances recruitment productivity, leading to sustained efficiency gains.


  4. 4. Enhanced Reporting and Data-Driven Decision-Making

    An ATS provides access to real-time data and analytics on key metrics like time-to-fill, sourcing effectiveness, and diversity hiring progress. These insights help HR teams optimize their recruiting strategy, make informed decisions, and justify hiring budget allocations.

    Example:

    Tech company Dell used data from its ATS to track and improve its diversity hiring goals. The data revealed areas for improvement, enabling the HR team to create targeted diversity campaigns and achieve a 15% increase in diverse hires within the first year (Dell’s Diversity Report, 2023).

    Case Study:

    H&M automated over 80% of its candidate sourcing and resume screening tasks using an AI-driven ATS, reducing their cost-per-hire by 27% (HR Tech Weekly, 2023). For a company with high hiring volume, this reduction translated into considerable annual savings and reduced recruiter burnout.

    ROI Insight:

    Access to data-driven insights enables HR teams to identify bottlenecks, allocate resources more effectively, and demonstrate recruiting success to leadership. Data-backed decisions lead to more efficient hiring processes, higher-quality hires, and alignment with corporate objectives.


  5. 5. Better Compliance and Reduced Risk

    Staying compliant with regulations like EEOC and GDPR is critical for companies that operate in highly regulated sectors. An ATS can track compliance-related information, manage data security, and automatically generate audit reports, reducing the risk of non-compliance penalties

    Case Study:

    Health care provider Cigna implemented an ATS that supported GDPR compliance, ensuring the security of candidate data across multiple countries. Their ATS automatically anonymized data after set retention periods and generated compliance reports, reducing the risk of costly fines.

    ROI Insight:

    An ATS that supports compliance saves companies from potential penalties and reputational damage. The assurance of compliance is especially valuable in highly regulated industries, where violations can lead to significant costs and affect brand reputation.


Applicant Tracking System Cost Comparison: Choosing the Right ATS

When comparing ATS pricing, consider how different features align with your organization’s unique needs:

  • Small Businesses and Startups: Often benefit from subscription-based models (e.g., BreezyHR, starting at $143/month) that offer basic automation and reporting.
  • Mid-Sized Companies: Cloud-based solutions like Greenhouse or Lever, typically priced between $10,000 - $30,000 annually, offer scalability and customization.
  • Enterprise-Level Organizations: Larger firms might prefer customizable ATS platforms such as iCIMS or Taleo, which can cost up to $100,000+ annually but offer comprehensive features and integrations.

By comparing ATS costs vs. benefits and identifying the specific needs of your organization, you can select the right system that aligns with your budget and recruitment goals.

Key Considerations When Making a Data-Driven Business Case for an ATS

  1. Calculate Potential Time and Cost Savings: Use metrics like time-to-hire and cost-per-hire to estimate savings based on ATS capabilities. Align these savings with ATS investment to show potential ROI.
  2. Highlight Enhanced Quality and Retention: Provide examples of how an ATS can improve candidate quality and reduce turnover rates, which contribute to long-term gains.
  3. Demonstrate Compliance and Risk Reduction: Show how ATS features like data privacy management and reporting support regulatory compliance, preventing future penalties.
  4. Focus on Long-Term Efficiency Gains:Explain how automation and reporting capabilities enhance productivity and lead to more data-driven decision-making in HR.

Making the Case for ATS Investment

Investing in a modern ATS is not merely about purchasing software; it’s a strategic move toward more efficient, data-driven, and compliant recruitment. From reducing time-to-hire and cost-per-hire to enhancing quality of hire and supporting compliance, the benefits of an ATS are extensive and measurable.

When comparing ATS options, weigh the initial costs against the potential savings and improvements in recruitment metrics. Whether you’re a small business or a global enterprise, an ATS can be a valuable asset that drives recruitment success and aligns with strategic HR goals.

Are you ready to experience the benefits of a modern ATS? Explore a demo with MyNextHire today and discover how an AI-driven ATS can elevate your recruitment process and boost ROI.

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